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Twist is an immersive, interactive museum. The exhibits are illusions that challenge your senses – from small scale interactive ones you can get up close and personal with, to large scale installations you can step into. Expect to learn about how you experience colour, perspective, shape, sound, heat and more.
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248 Oxford Street, London, W1C 1DH – next to Oxford Circus.
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You can find the Twist Museum opening hours here.
Note that opening times may vary during school holidays, bank holidays and other public holidays
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It really depends on how long you like to look, listen and think! In general, you can expect your visit to last between 60 and 90 minutes once inside the exhibition space.
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We have a vending machine where you can purchase drinks and snacks. You’re welcome to bring your own food and drink to Twist, but food is not allowed in the exhibition space.
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We do not have a car park however there are several multi-storey car parks within a short walk of the venue.
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There’s no dress code for this experience, but we recommend comfortable shoes and high-heeled shoes are not suitable on some of our interactive exhibits.
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Of course! We have an onsite shop selling a range of souvenirs, games, books, illusion tricks and more.
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You are welcome to bring a pushchair and leave it in the designated buggy park while you enjoy your visit. For health and safety reasons, pushchairs are not allowed in the exhibition space.
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If you are looking to host a private event at Twist, we would love to hear from you – email us at [email protected]
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On the Fever website, or download the Fever App, available on Google Play and the Apple Store
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Our tickets are timed in the Museum to ensure there’s room for you to safely enjoy your visit. We advise that you pre-book and choose a time slot. Alternatively, you can buy a flexi-ticket to use at any time on the day you choose or you can buy an at-the-door ticket (subject to availability), though be aware this does not guarantee immediate entry.
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Yes, you can transfer your tickets to anyone for free up to 48 hours before the start time of your experience. It is as easy as clicking “Transfer Tickets” on your ticket in the Fever App. Please contact us here if you need additional help. Make sure to include your ticket order number.
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You can find your ticket in the “Tickets” section of the Fever app (you can download it from the Apple App Store or Google Play). Please remember to log in with the same login method used to make the purchase.
You will also find your QR code in your purchase confirmation email. -
You can view your ticket in the Fever app, within the Tickets section. If you don’t have the app installed, you can download it from the Apple Store or Google Play. Remember to log in using the same account that you used when buying the tickets. If you still cannot find your ticket, please contact us.
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Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share their experiences together. Visit our ticket page for bookings of 10+.
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If you would like a press pass, please email [email protected].
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Time slots are very important for keeping people safe and maintaining the best possible experience through the museum, so please leave yourself plenty of time on arrival. We recommend getting here at least 15 minutes early so that you are prepared and do not miss your time slot. If you arrive late, please note we cannot guarantee entry as this will be dependent on availability.
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Only service dogs are permitted. You can contact us at [email protected] to talk to our team about what time may be best to enjoy the museum with your assistance dog.
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Twist Museum is wheelchair accessible, apart from two exhibits that are on an incline.
Entry is directly from street level with lift access.
We take pride in ensuring our venue is fully accessible, with all exhibits on a single floor and serviced by lifts, facilitating an inclusive and welcoming experience for all guests.
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Smoking and vaping is not allowed anywhere at the museum. Food is not allowed in the exhibition space.
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Yes! Carers go free, tickets are only available at the door with a valid ID (we can always guarantee carer tickets on the day with correct ID).
If you are a visitor who has a child with access needs, please purchase a ‘Concession’ ticket for your child in advance (it is the same price as a Child ticket) – following the showing of your child’s proof of access, you will receive your Carer ticket at the door. If you have any accessibility questions prior to your visit you can email the customer service team at [email protected]. -
Guests requiring assistance throughout this experience are entitled to apply for one free pass for their Personal Assistant/Support worker. Please contact us HERE with proof of needing a carer ticket. Once we receive this, we will provide you with the code of a voucher, that you can use to purchase your free carer ticket. Please keep in mind that you will have to show this, along with your tickets, to enter the venue. Each carer’s ticket will need to be purchased with at least one other full price ticket.
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The museum is focused around optical illusions, which can be challenging for visually impaired visitors. Only one exhibit includes an audio element so the museum is almost completely accessible to Deaf visitors.
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Some of our exhibits contain lighting that may trigger individuals with photosensitivity. For more information please contact [email protected].
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The museum is a walkthrough experience however we have plenty of seating in our auditorium which can be accessed at the start or end of your visit.
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Yes, there are restrooms at the museum. There are also baby-changing facilities for you to use in the male, female and accessible toilets.
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Absolutely – we encourage it! Some of our exhibits set the scene for truly extraordinary photos, which you can share online with your friends (and with us) find us on Instagram, TikTok, X and Facebook.
All we ask is that you are respectful towards other guests when filming. And please don’t bring your tripod – even when your senses aren’t being tested, it’s a trip hazard.
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We would recommend asking the on-site staff if they have found your belongings or you can email the customer service team at [email protected].
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We have free lockers for anyone who would prefer to stow their bags and coats while enjoying the museum. Our lockers are big enough to store one medium-sized bag and some coats – but we are unable to accommodate large suitcases or multiple bags. Please note that we may need to search bags for security, all items left in lockers at the owner’s own risk.
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No – the museum is specifically designed to ensure it is accessible, educational and fun for all ages. Our interactive and tactile museum is loved by adults and children alike, but please be aware that children under the age of 15 are not able to enter the exhibition space without an accompanying adult. Children under 3 enter for free.
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Unfortunately, we don’t currently offer an audio guide. We do, however, offer scheduled guided tour time slots available to book as an add-on to your ticket.
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You are welcome to bring a pushchair and leave it in the designated buggy park while you enjoy your visit. For health and safety reasons, pushchairs are not allowed in the exhibition space.
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Please contact our visitor experience team at [email protected] and we will do our very best to help.
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Go to our ‘book tickets’ portal, and select a date and time to attend when our guided tours are scheduled. These will appear as purple time slots. Please note, you are only able to purchase a tour ticket alongside an admission ticket. You can find all available dates with guided tours here.
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Yes, in fact it’s great for kids, however we advise that the content is enjoyed more by children aged 7+.
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Our museum has so many exciting illusions to explore, but the layout of our space means sometimes the journey is best suited to smaller groups. This is to ensure everyone on the tour has the best experience possible. If you are interested in booking tours for larger groups, please contact [email protected]
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Absolutely, our museum is an accessible space and is almost fully wheelchair accessible. We have ear defenders on-site to borrow during your visit, and your guide will do everything possible to make the tour accessible for your needs. Please note, there are flashing lights inside the exhibition space, if you have any questions regarding this or other access requirements, please contact [email protected].
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Service animals are always welcome at Twist, please make sure they have their ID/certification with them. Please be aware that the stimulating environment inside the museum includes raised volumes and flashing lights, which can be challenging for some service animals. Please contact us at [email protected] for further information.
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We’re in the process of forming resources and facilities in our guided tour service to accommodate our d/Deaf visitors, more details will be provided on this in the future, so please watch this space!
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Not currently, but we are always open to requests and suggestions. Please contact [email protected] to make an inquiry.
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Guided tour add-on tickets are non refundable. You are able to reschedule your admission ticket 24 hours before your scheduled attendance through the SeeTickets website. If you are unable to attend your tour, please contact [email protected] to discuss possible options, depending on availability
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Unfortunately not, we have a no pram policy inside our exhibition space for fire safety reasons. But we do have a pram park that you are very welcome to use.
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We take your safety very seriously and have implemented the following measures:
- Staff will regularly be cleaning toilets and busy areas.
- Our museum is well-ventilated to ensure a continual flow of fresh air into the building.
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Following the most recent government guidelines on Covid-19, face coverings are not mandatory when visiting Twist. Should these guidelines change, we will update this page ASAP.